Jean-Pierre Nadir is a French serial entrepreneur. He is the founder of the e-tourism site, Easyvoyage.com, which presents itself as a non-commercial editorial portal dedicated to tourism, present in five countries. (France, Italy, Spain, United Kingdom and Germany). Focus on the journey of the new jury member of Who wants to be my partner?
The concept of the show Who wants to be my partner?
Who wants to be my partner? is the French counterpart to the show Shark Tank. Broadcast on M6, it allows entrepreneurs to have privileged contact with business angels, investors who will put money into their project in exchange for a certain percentage of the company.
Among the investors, we find business creators who are already experienced in the exercise and know the issues of product-market-fit. For season 3 of Who wants to be my partner?, M6 chose not to call on a presenter in order to leave more time for discussions between the jury and the entrepreneurs.
The journey of Jean-Pierre Nadir, from Who wants to be my partner?
Jean-Pierre Nadir was born in 1965 in Nantes, to an Algerian father and a French mother. He turned to studies in marketing and communication at ESP (higher school of advertising). He graduated in 1988. Just before, he had completed secondary studies in the sports study section.
At just 22 years old, he launched his first fast pizza delivery business. In just 30 minutes, customers could receive their dish at home in Paris. Jean-Pierre Nadir was inspired by a concept developed in the 1970s by Dominos Pizza in the United States, which delivered in 45 minutes.
He began his career in the world of the press by becoming a shareholder of the Entreprendre group. In 1989, he acquired the daily newspaper Le Sport. A year later, he created the group: Les Éditions de Demain. At the same time, he launched the photo agency Visa Image, which was responsible for reselling the group’s productions across forty countries.
In 1995, Jean-Pierre Nadir was elected among the 45 best leaders of the year. His company had a turnover of over 100 million francs. In 2000, he sold his group and created his information platform, Easyvoyage.com
Jean-Pierre Nadir: The beginnings of the Easyvoyage adventure
Easyvoyage is an editorial portal dedicated to travel, created in 2000 by Jean-Pierre Nadir. Its offer is structured around five dimensions:
- Editorial content provided by a team of 25 permanent journalists. The site also offers a tourist guide including 255 destinations through 10,000 pages of text and more than 40,000 photos.
- A comparison of market offers for flights, hotels, stays, etc.
- An overview of the opinions of experts and a rating of hotels by journalists.
- A selection of the best stay offers and good deals on the web.
- A community approach: travelers can leave their opinions on different destinations.
Easyvoyage is present in five countries in Europe: France, Spain, Italy, England and Germany. The company is located in the infomeditation sector: an association between information (informing travelers) and intermediary between travelers and merchants. The company is one of the 4 best platforms in Europe with a turnover of 800 million euros and a number of employees of 140 people.
What are the key dates for Easyvoyage?
- 2000: launch of the site
- 2007: opening of a subsidiary in Spain and acquisition of the company CNI
- 2011: acquisition of three companies by the group: Dealchecker, Fsi Travel and Travel Jungle and establishment in Germany.
- 2015: merger between Webedia and Easyvoyage, for a capital acquisition of 57%.
- 2017: launch of the YouTube channel dedicated to travel, TripChannel.
- 2020: departure of Jean-Pierre Nadir.
Why did Jean-Pierre Nadir sign a deal with Webedia?
During an interview with ChallengeJean-Pierre Nadir explained the reasons which pushed him to sell the majority of Easyvoyage to the Webedia group. He started from the observation that Google and its various products are starting to gain great momentum in the e-tourism sector. In addition, many powerful players are buying up small companies, like Priceline which bought the price comparison site Kayak. The last observation is the result of the first two: a significant increase in audience acquisition costs.
Result ? Large groups must invest astronomical sums in advertising to retain their audience and maintain good results. Jean-Pierre Nadir details: “TV advertising investments by major e-tourism players such as Expedia, Trivago, or Kayak represent between a third and half of the tourism sector’s total television advertising expenditure. Access to the audience is increasingly expensive. »
He continues by detailing the reason which pushed him to sign such a large contract with Webedia: “I looked to make a deal with a media group that already had a strong audience base. We have been in discussions for 2 or 3 years with Webedia, which is already well present in the video games sectors with Jeuxvideo.com, the “people” with PurePeople, and the cinema news with Allociné. For us, it is a partner who brings the audience base that we need, and we bring a “tourism” component to their Internet offering.
FairMoove: when travel rhymes with ethics
FairMoove.fr is a travel booking platform launched by Jean-Pierre Nadir, Corinne Louison and Arthur Courtinat in June 2021. It combines the pleasure of travel and ecological awareness. Its offer takes into account very specific ethical values. The environmental impact is at the center of its concerns.
The primary objective of FairMoove is to “provide the keys to thinking about getting away better, associated with the right cost of the trip, to put authenticity and a taste for reality at the center of the traveler’s choice”as explained on their site. They define themselves as “ pragmatic and not dogmatic. »
They attach great importance to providing information and explanations that will allow travelers to make an informed choice. Their aim is not to solve all the planet’s problems but to make the entire chain, from hotels to customers, responsible.
Jean-Pierre Nadir, member of the jury of Who wants to be my partner?
Jean-Pierre Nadir will be part of the jury this year for the show Who Wants to Be My Partner? which will begin on Wednesday January 4, 2023 at 9:05 p.m. on M6. This year, the show will not have a presenter.
Jean-Pierre Nadir shares the stage with other entrepreneurs and business angels as Marc Simoncini, creator of Meetic, Delphine Andrédirector of the transport company GCA, Anthony Bourbon, founder of Feed., and Eric Larchevèqueengineer and chairman of the board of directors of Ledger, which secures cryptocurrency like Bitcoin. Alongside them, the young shoots will discover four new members of the jury: Isabèle Chevalier, founder of Bio-K+ International.
Jean-Pierre Nadir’s experience in Who wants to be my partner?
Jean-Pierre Nadir regularly produces reports on LinkedIn of his experience in the M6 show Who wants to be my associate? He returns in particular to the highlights of each evening. Concerning the episode broadcast on February 1, he notably mentions his crush on the founders of Cake Master, a startup which offers cooking recipe kits.
Jean-Pierre Nadir also recalls the moments when he had to fight to invest in a project which was acclaimed by the other members of the jury. Anxious to make all QVEMA entrepreneurs visible, Jean-Pierre Nadir also discusses the projects which were not approved by business angels and which therefore did not find an investor.
