This Monday, January 16, a new episode of Patron Incognito is broadcast in prime time on M6. The entrepreneur, Frédéric Murat, will infiltrate his own company: Coursier.fr. Business Cool tells you everything about Frédéric Murat, from his beginnings in the world of entrepreneurship to his appearance on the show Patron Incognito.
Who is Frédéric Murat, co-founder of Coursier.fr
Frédéric Murat is the co-founder of Coursier.fr, a company specializing in the delivery market. It was following his studies that he created with a friend, his company “À Tout Allure” which would subsequently become “ Coursier.fr “. The young entrepreneur is now CEO of the Coursier.fr group and also founder of the Volt company.
Coursier.fr is present throughout France. The company employs nearly 600 salaried couriers, including 200 bicycle couriers. Which represents the largest fleet of bicycle couriers in Paris. This Monday, January 16, Frédéric Murat will go incognito to several of his largest warehouses in order to observe the daily routine of his employees. In the shoes of an atypical and completely offbeat character, he will go undercover to see how the daily lives of his employees are going on the eve of the peak of activity represented by the Christmas period.
Everything you need to know about Coursier.fr, the company founded by Frédéric Murat
After working as a courier during their studies, it was in 1997 that Frédéric Murat and his friend Jérôme Clastre decided to embark on the adventure of entrepreneurship by creating their own courier company. The two young entrepreneurs aimed to disrupt the racing market that was increasingly popular with businesses at the time.
For individuals or professionals, Coursier.fr has established itself as the racing specialist in Paris, Ile de France, as well as in other large cities in France. Coursier.fr has become essential in the sector and has continued to prove itself for more than 20 years.
Today, the Coursier.fr group works with different clients:
- The luxury sector: Chanel, Guerlain, Burberry, L’Oréal, Louis Vuitton, Printemps
- The press sector: Dresscode, Mondadori, Zmirov, Marie-Claire group, Pr Consulting, Sipa presse
- Miscellaneous sector: Vinci, Pfizer, Editis, EuropaCorp, HSBC, Publicis Groupe
Frédéric Murat, aka Stéphane, in Patron Incognito on M6
In order to make the best choices for his company and in order to confront the reality on the ground, Frédéric Murat made the decision to meet his teams across France. He will pretend to be “Stéphane”, a manager, who has come to train to open a warehouse in a new city.
He will thus be confronted with the reality of new entrants, in a complicated period, that of the end-of-year holidays. The reasons for his participation are simple “ We thought it would be interesting to see the company incognito, while being immersed. It was important for us to ensure that the codes we had put in place in Paris were the same in other cities », Explains the CEO of Coursier.fr.
How will the immersions take place for Frédéric Murat in the show broadcast on M6?
Monday January 16, we will discover Frédéric Murat with a new look and a new identity. He will go to different warehouses in Paris, Bordeaux and Lyon and pretend to be Stéphane, a manager who has come to train to open a warehouse in a new city. During the show, the CEO of Coursier.fr will meet Jordan, a mechanic, and Ademe, a long-time deliveryman.
If the boss wanted to participate in this show, it is for a good reason, as he explains to the media Progress : “ Because usually, when we know that the director is going to arrive on a site, everyone is there, everyone has their uniform, safety rules are respected, everything is clean, etc. There, incognito, we can really check. »
Frédéric Murat wants to ensure compliance with the codes by employees, in all warehouses, while observing the environment in which his employees operate in order to take into account points for improvement, to get as close as possible to the concerns of the employees. employees: “ What struck me the most in Lyon was the volume of activity in the warehouse. I didn’t think there were so many activities. Around 10:30 a.m., it was packed with people, there were between 50 and 60 people. It was teeming everywhere. It is a city with very strong potential, with the development of cycle paths, for example. I really saw it by being close to my colleagues, without necessarily being the boss of the company at the time. »
