Many women have left their mark on the world of Tech. Ecommerce Magazine and Cofidis Business Solutions recently elected, for the third consecutive year, the Digital Woman of the Year 2023. Business Cool draws up for you the portrait of 10 inspiring women selected for their career, their leadership and their vision.
The Digital Women’s Club
3 years ago, Ecommerce Magazine and Cofidis Business Solutions created the Digital Woman club which aims to highlight women who work in the digital sector in France, by helping them to connect with each other in the aim of sharing their experiences. Thus, this club organizes events which tend to promote exchanges between members. These same members have access to resources and training to improve their skills in the digital field. Ecommerce Magazine and Cofidis Business Solutions launched this initiative with the aim of promoting diversity and inclusion in the digital industry, and contributing to the creation of a more egalitarian working environment for women.
Celine Rouzé
Céline Rouzé is director of customer experience at Jules. In particular, she develops the culture of balance. For her, the customer experience must be consistent, fluid and personalized at each stage of the customer journey. She also considers that listening to the customer is essential to understand their needs and adapt the offer accordingly. When it comes to the culture of balance, she emphasizes the importance of finding a work-life balance for her employees. It has implemented initiatives to encourage employee well-being, such as setting up a weekly teleworking day or organizing group sports sessions. She believes that this contributes to a better quality of life and greater employee satisfaction, which is reflected in their work and their relationship with customers.
Clarisse Charreaux
Clarisse Charreaux is Marketing Director of ZEISS Vision Care. She is responsible for the company’s overall marketing strategy, particularly for contact lenses and vision correction solutions. Clarisse Charreaux previously worked at EssilorLuxottica, where she held various management positions in the areas of marketing and communications.
Graziella Kaeuffer
Graziella Kaeuffer is omnical customer experience director at Courir. Graziella Kaeuffer is responsible for designing and implementing a cohesive and seamless customer experience strategy, integrating all sales channels, including website, mobile app and physical stores. She brings extensive experience in the field of customer experience, having previously worked for players in the sector such as Afflelou and THOM Europe.
Aline Buscemi
Aline Buscemi is Managing Director of Eminza. Aline Buscemi’s mission is to develop the company’s strategy and improve the customer experience, by offering quality products and strengthening partnerships with suppliers. She brings extensive experience in the e-commerce sector, having previously worked at brands such as Zalando and Cdiscount.
Clarisse Joenne
Clarisse Jouenne is general director of Foodette. She is responsible for developing the company’s strategy and strengthening Foodette’s position in the home meal delivery market. She has extensive experience in the restaurant sector, having worked at McDonald’s and Starbucks.
Emma Recco
Emma Recco is director of strategy and development at Ikea France. Emma Recco is responsible for developing the company’s strategy to maintain its position in the French furniture market, while responding to new retail challenges, such as changing consumer purchasing habits and sustainable development requirements. She notably worked at Leroy Merlin and Sephora.
Michelle Lau
Michelle Lau is co-general manager of Alibaba in France. She is responsible for growing Alibaba’s business in France and strengthening its presence in the European market, focusing on expanding its cross-border e-commerce business. She brings extensive experience in the technology and e-commerce sector, having previously worked for companies such as Google and Lazada.
Celine Boudiere
Céline Boudiere is one of the Digital Women of 2023. She is the marketing and digital director of Meetic Europe. Céline Boudière is responsible for developing Meetic’s marketing and digital strategy in Europe, focusing on acquiring new users and retaining existing users, strengthening Meetic’s presence on digital platforms and improving the user experience. .
Celine Jaquemet
Céline Jaquemet is general director of Lulli. She is responsible for the company’s growth strategy and expansion of its digital presence. Jaquemet has extensive experience in the fashion industry and has held leadership positions at several renowned brands. Before joining Lulli, she was deputy general director of Zadig & Voltaire.
Malena Gufflet
Malena Gufflet is general manager France of Booking.com. Malena Gufflet has a solid professional background in the e-commerce sector and has worked for various renowned companies such as Amazon, Sephora and Groupon. His main objective as DG France of Booking.com is to continue to develop the brand on the French market by strengthening the relationship with partners and offering innovative services to customers. She also wishes to implement growth strategies in line with the company’s objectives at a global level. Malena Gufflet is convinced that innovation and digitalization are the keys to success in the e-commerce sector and wishes to emphasize these aspects to improve the customer experience and strengthen Booking.com’s position in France.
