In a few years, Julien Sylvain has managed to establish himself on the mattress market with Tediber. His startup has experienced crazy growth, with the help of offbeat communication devices. In this new issue of So Biz, the serial entrepreneur looks back on his story (which is not one to sleep on) and reveals the business model of his DNVB!
Julien Sylvain is a serial entrepreneur. Upon leaving business school, he founded his first startup in the humanitarian world: Leaf Supply. In this issue of So Biz, he returns to this project which he describes as a failure.
After this first experience in entrepreneurship, he co-founded Lemon Curve, another startup which this time operated in the fashion sector. With his products, Julien Sylvain wanted to offer women’s underwear and swimsuits in all sizes. It was in 2015, after this experience, that he turned to the world of mattresses and launched Tediber.
The crazy success of Tediber mattresses
Julien Sylvain quickly established himself in the DVNB (Digital Native Vertical Brand) dedicated to mattresses. By offering a unique model, made in France, it has won over many French people. In this issue of So Biz, he returns to this business model which seems surprising for a product that users often need to test.
Julien Sylvain also talks about the diversification of its products and the change in business model, moving from a DVNB to a hybrid model combining digital and physical stores. He also tells us about the internationalization of Tediber and the future products that await subscribers.
In this issue of So Biz, Julien Sylvain also talks about his two commitments. The first, towards the DNVBs of France. These businesses only online are now represented by an association co-founded and chaired by the founder of Tediber : DVNB France. The entrepreneur also tells us about the societal and environmental commitment made by his startup, which has recently become a mission-driven company. This commitment also results in the creation of a new mattress that is 6 times less polluting.
