Sweeetch is a French startup that challenges job search stereotypes. For students, Sweeetch has developed a platform that aims to connect students, schools and companies looking for work-study students. Sweeetch has just announced a fundraising of 500,000 euros. We spoke with Noam Berkani, CEO and founder of this startup. The latter enlightened us on sweeetch’s future projects.
Everything you need to know about Sweeetch
Who are you ?
Noam, 25 years old, CEO and founder of Sweeetch, the platform that is revolutionizing the way to find a work-study job. My background is quite atypical compared to most traditional startupers. Coming from a modest background, I completed my studies in professional plumbing.
Very quickly, at my level, I understood that the only way to succeed in my life was to continue my studies on a work-study basis. For a person like me, getting into Grande École is almost impossible. The barriers to entry are far too high. Especially when we don’t know the codes and our entire mode of operation is based solely on instinct. In France, unfortunately, the guidance services are more busy judging you on what you reflect, rather than on what you are. Alternation was therefore a bad idea according to them. Fortunately, as I grow older, my ambition continues to grow. I notice many students going through the same situation: they are ambitious, they want to achieve their dreams, but no one reaches out to them.
I decided to stop my work-study master’s degree against the advice of my parents, the theoretical side no longer appealed to me. I felt the need to change the world through concrete actions and what could be better than entrepreneurship? Through hard work, iron determination and many sacrifices, Sweeetch was born, racing forward to become the next educational juggernaut, with the passion to help as many students as possible as its driving force. .
What does Sweetetch do?
Sweeetch is a specialized education startup based on the work-study model. Our goal is to offer a platform that connects students, schools and companies looking for work-study students. We also have a CV coaching unit and support interviews for each student experiencing difficulty in their research. With Sweetch, a student can find training, a school and a company as part of their work-study program. Everywhere in France.
Schools can completely manage the journey of a student looking for a work-study program, see which student is looking for a company, who is interviewing or when they are recruited by a company. As for companies, they have the possibility of recruiting a work-study student for free and quickly with, if necessary, a Sweeetch team dedicated to their recruitment.
In terms of our achievements, everything has accelerated very quickly in recent weeks: we have more than 15,000 students gathered on our platform from all over France, a little more than 6,000 interested companies and no less than 1,000 magnificent stories created on Sweetetch. We have very good partners in terms of business, but also at school level.
Beyond our achievements, we defend a mission, a fight, that of restoring equal opportunities through work-study programs. The goal is for everyone to have access to the best training.
Sweeetch’s fundraising
Why did you raise 500,000 euros?
The fundraising will allow us to considerably accelerate our growth. Initially, we expanded the team to 35 people. Structuring the team is necessary in order to gain efficiency. We have improved our product with the aim of making the experience smoother and more efficient. In other words, this fundraising is only the result of our desire, that of quickly establishing ourselves as number 1 in the market.
Why did you choose to bring business angels into your capital?
Whatever anyone says, the startup adventure is an uncertain, intense adventure, made up of ups and downs, very high moments and very low moments. Surrounding yourself with experienced and competent entrepreneurs can clearly make the difference on a given issue, especially when these business angels are founders of successful startups. Their advice is a gold mine. Everyone is specialized in their field and brings their contribution to the building.
We don’t realize the value of shortcuts in entrepreneurship. When you have to contact an important person, meet a big client… It becomes as easy as pie because your business angel has his contacts… You take a lot of mental load off yourself and a good dose of stress. Your startup immediately changes dimension. You immediately gain legitimacy and credibility depending on the business angels you bring into the capital. You are no longer just anyone.
What will Sweeetch look like in 5 years?
No secrets on our side. When we launched Sweeetch, we promised ourselves we would create a legendary box or nothing. We are a team of young people, we are ambitious, determined and daring. We want to make history, change the world, so we can’t create a half-hearted company. Obviously, our ambition is to bring Sweeetch to the rank of EdTech champion and become the reference in the search for work-study programs by being present on each operation. We also want to develop new verticals by offering new areas of work-study training such as industry, crafts, engineering, etc. We also intend to cover 100% of the French market, but our desire is to implement Sweeetch as widely as possible. of countries internationally.
