Naz Beheshti, former executive assistant to Steve Jobs, followed the Apple founder’s management techniques very closely. Being very involved in her daily life, she knows better than anyone the productivity secret of one of the most emblematic figures in the world of Tech. She agreed to share them.
How to optimize your productivity according to Steve Jobs?
In addition to the fact that Steve Jobs prioritized his well-being through regular exercise and meditation, Naz Beheshti, who is now a wellness coach for professionals, says that Steve Jobs was “extremely efficient and productive, especially because he worked on managing his energy and not just on managing his time.”
Naz Beheshti assures that a healthy lifestyle helps to optimize productivity. She assures that you should under no circumstances sacrifice your hours of sleep for the benefit of work. She explains: “The productivity trap is when we constantly chase more hours of work and wear our lack of sleep like a badge of honor. »
She continues : “When my clients come to me for the first time and say: “I only slept two hours” or “I pulled an all-nighter because I needed those extra hours in the day to be more productive”, the first thing I ask them is: was your work really good during those hours when you are supposed to be sleeping and recharging your body and mind? Usually this isn’t the case, because you don’t perform at your best when you’re exhausted. »
To summarize, managing your energy is essential to succeed in giving the best of yourself and above all not falling into the trap of productivity (productivity trap).
Above all, be the CEO of your well-being
Naz Beheshti recommends defining at the start of the day the task that presents the most challenge and requires the most intellectual effort and completing it as a priority. She explains: “Do the things that you usually put off or don’t generally find very inspiring, when you have the most energy. Organize your day based on your energy rather than your time.”
This is exactly what Steve Jobs followed as a strategy. He took independent action and prioritized his tasks for the day. Given the phenomenal amount of work he had to manage, Steve Jobs worked from 7 a.m. to 9 p.m. His mission was also to motivate his employees and earn their respect. Neglecting his well-being in this entrepreneurial adventure could have had serious consequences not only on his productivity, but also on his mental health. It is therefore crucial to do the “choice to become the CEO of your own well-being. It is thanks to this that you show yourself in the best light in all areas of your life,” concludes Naz Beheshti
