Squeezie, whose real name is Lucas Hauchard, born in Vitry-sur-Seine on January 27, 1996, is a content creator present mainly on the YouTube platform. Passionate about the world of Gaming, he is known for his content related to video games. Having become the number 1 YouTube France over time, Squeezie now has 18.4 million subscribers on its YouTube channel. Business Cool tells you everything about the fortune, salary and career of this web star!
Squeezie’s journey
Squeezie is one of the first French content creators to publish videos on the theme of Gaming on the YouTube platform. He was still a young teenager when he launched onto YouTube, creating his first channel in 2008. It was exclusively dedicated to videos on the game Dofus, which he particularly liked.
Two years later, he created a second YouTube channel, always with the aim of highlighting his passion for video games, but the latter was also left abandoned. It was in 2011, at the age of 15, that Lucas Hauchard officially launched his channel called “ SQUEEZIE » of which we know the current success. By regularly publishing videos in which he plays video games, the young teenager gradually manages to bring together a solid community around him. Still a high school student, in the ES sector, the young videographer’s YouTube channel enjoyed a fairly high notoriety, making him at the time the youngest French person to surpass the symbolic mark of one million subscribers at just 17 years old.
Change of content and collaboration with Cyprien
If, until now, Squeezie had exclusively posted content on the theme of video games, the YouTuber will very quickly understand that he can build something even bigger. With the aim of increasing his visibility, he decided to diversify his content and posted humorous videos and challenges, while continuing what made him known, his online video game games. At the same time, Squeezie met another YouTuber, the French number 1 on the platform at the time, Cyprien.
7 years his senior, Cyprien will become a “big brother” to Squeezie and will push him to surpass himself. In 2012, the two videographers will collaborate together and create a joint channel called “Cyprien Gaming” then, subsequently, “Bigorneaux & Coquillages”. This collaboration will bear fruit since the two YouTubers will have several million subscribers and several hundred million views for their respective videos.
What is Squeezie’s salary like?
Squeezie’s YouTube salary
It is impossible to know Squeezie’s exact salary. However, we can easily know the estimate of his income generated by his YouTube videos. To earn money on the platform, videos must be seen (as many as possible). So far, so good for Squeezie, who averages nearly 4 million views per video. In reality, YouTubers are not paid by YouTube, but by Adsense, Google’s advertising network. This has an AI that analyzes the content and delivers targeted advertisements to Internet users who view the videos. The income generated by these advertisements is called CPM (cost per thousand views), the latter varies depending on the Youtubers. However, it is generally equal to €1 per thousand views and corresponds to the amount an advertiser would be willing to pay to show an ad.
The CPM changes from one YouTuber to another. It seems difficult to define a precise amount, but the most popular Youtubers can have a CPM of $20 or more. That being said, it varies from $0.4 to $1.8 on average, and depending on four factors:
- the time of year;
- the content of the channel;
- viewing time on videos;
- the location of its audience.
If the scale seems a little more complex than it seems, let’s base it on a CPM of one euro per thousand views. Here is the monthly salary he could have received thanks to his views on YouTube over the last seven months:
| Month | Salary (estimate) |
| October 2O22 | €73.3K |
| September 2022 | €33.2K |
| August 2022 | €65.8K |
| July 2022 | €72.4K |
| June 2022 | €66.8K |
| May 2022 | €44.4k |
| April 2022 | €49.9K |
Squeezie’s salary is around €150,000 per month, solely via his YouTube income, since he has several channels, including a Twitch live replay channel.
source : YouTubers.me
Diversified activities
Since 2018, Squeezie has also launched on Twitch. This streaming platform allows streamers to earn money from users who subscribe or donate to their channel. Squeezie has 4 million followers on the platform, but we do not know how much of this audience has subscribed to the channel. However, with just 10,000 subscriptions, a streamer can earn €2500 per month. For 4 million followers, we can reasonably think that Squeezie must have at least 100,000 subscribers, which would therefore bring in €25,000 each month, not counting donations…
But it doesn’t stop there! In addition to his video production and distribution activities, the Youtuber also has his own clothing brand called “YOKO”. To the list of his income we can also add his copyrights and his SACEM since Squeezie released an album “Oxyz”, as well as several singles.
Squeezie is a real jack of all trades, and for good reason he also released a comic book “BLEAK” inspired by his famous series of YouTube videos on the theme of threads horror. More than a YouTuber, Squeezie is a true entrepreneur with diverse and varied income.
Product placements
If income linked to YouTube advertisements is a significant part of YouTubers’ salaries, Squeezie has been able to diversify its activities and therefore its sources of income. Concerning his main channel, the Youtuber earns money via advertisements (as seen above), but also through sponsored partnerships and affiliate marketing. The same goes for its secondary channel “SQUEEZIE GAMING”. Thanks to its community of 17 million subscribers (and 4 million for its secondary channel), the number 1 YouTube France can very quickly increase the bill with advertisers. It is therefore not uncommon for the fees taken by Squeezie to easily exceed €10,000.
Is Squeezie a millionaire? Squeezie’s fortune
Although rather discreet about his private life and the income generated through his various activities, one thing is certain, Lucas Hauchard, aka Squeezie is a millionaire. For good reason, in 2015, he owned 16% of the company Talent Web which provided advertising management for his channel. According to Capitalwhen Webedia bought this company, the French Youtuber would have received a check worth 4 million euros.
He doesn’t hide it. Asked about this during the Popcorn show broadcast on the Twitch channel of streamer Domingo, Squeezie explains: “ it was made public when Webedia bought our company. As a result, I made a few million. Which is very pleasant in life. I have to be honest, there’s no point in hiding it. »
The longevity of Squeezie
Much more than just a YouTuber, Lucas Hauchard is a truly successful entrepreneur. If Squeezie has been on the scene for more than 10 years now, it can only be attributed to one thing: his hard work and ever more innovative ideas, which allow him to always surprise his community. Like the GP Explorer, a Formula 4 Grand Prix, between content creators, organized by the latter and broadcast on its Twitch channel. Proof that the French public supports Squeezie in all its adventures, the GP Explorer broke the French audience record (on Twitch), with more than 1 million Internet users present live.
Millionaire, French YouTube leader, record holder for the number of spectators on a Twitch live, Squeezie has logically established itself as the Internet star in France.
Squeezie at the Grévin Museum
With its 17 million subscribers on YouTube and the success of GP Explorer, YouTuber Squeezie will join the Grévin Museum. Indeed, its popularity is such that this cultural place decided to create a statue of the videographer and his dog, a Shiba named Natsu.
It is important to note that, while the Grévin Museum regularly creates new wax statues in order to highlight the most popular personalities, such as Squeezie, it also sometimes removes characters on display in order to make room for new ones. arrivals. The YouTuber will inaugurate his statue on December 2. As of now, there are no plans for it to be removed anytime soon.
Squeezie and its new formats
Squeezie stands out on YouTube with its incredible formats. We find for example:
- The best duo avoids prison
- Where’s Charlie Giant
- Who is the imposter?
- Who will have the trapped object?
- Who is the murderer?
During a live broadcast, he answered questions from subscribers to discuss the innovation behind these new formats. Unsurprisingly, the growing quality of productions on YouTube pushes us to surpass ourselves and put more money into these video projects. He then mentions the financial cost, without specifying an amount, which requires shooting several episodes of the same format on the same set in order to optimize expenses. So, if Squeezie’s salary is important, he spends a lot to be able to satisfy his subscribers.
