Mercedes-Benz has just launched the second edition of She’s Mercedes. This is a support program for women who are launching into entrepreneurship. The objective? Support six projects by offering resources, workshops and mentoring.
She’s Mercedes is a program for “ bold women » implemented by the automobile manufacturer Mercedes-Benz. The first edition allowed three entrepreneurs to be supported in the creation of their startup. This year, the jury chose seven founders of six start-ups to support them, accelerate their project and allow them to gain visibility.
Listen : Passionate about entrepreneurship? Go behind the scenes of the biggest startups thanks to our podcast.
Everything you need to know about She’s Mercedes
The She’s Mercedes program was born in 2015. This initiative is offered by Mercedes-Benz in more than 70 countries. Its objective is to allow female entrepreneurs to create a network, in an environment where only 24% of women dare to enter this world.
She’s Mercedes is above all a project accelerator, but it offers a number of mechanisms to support female entrepreneurs. For the winners, the adventure begins with two days of retreat in order to create meetings between the selected women and their mentors. On the program: “ mentoring sessions, coaching, workshops on time management and intuition, recording of podcasts and photo sessions. »
But that’s not all! Mercedes-Benz goes even further and wishes to support all women who embark on an entrepreneurial adventure. Indeed, with She’s Mercedesthe manufacturer will make films, interviews and podcasts available to all which will allow all female entrepreneurs to benefit from the advice of mentors. “ Through ten episodes, the series will address many key themes for the success of an entrepreneurial project such as the role of ambition and passion, the difficulties linked to financing your project or managing your time. », Indicates Mercedes-Benz.
The winners of season 2 of She’s Mercedes
Here are the big winners of the second edition of She’s Mercedes who will benefit from the support of the manufacturer:
- Nathalie Boscq and Caroline Filou Heukamp (Happy Funky Family). Passionate about art, these two entrepreneurs decided to launch a unique startup that revives commissioned portraiture.
- Pauline Grumel (Unisoap). Pauline Grumel is not her first entrepreneurial adventure. With Unisoap, it intends to create a circuit for reusing used soaps in hotels to benefit the people who need it most.
- Kenza Keller (Talm). Her startup specializes in creating 100% safe beauty and cosmetic products for pregnant women. It is also from this mission that the name Talm comes from, which means “To all the mamas”.
- Marina Lemaire (Archie). With Archie, Marina Lemaire hopes to develop a whole range of products that revolve around a subject: cider vinegar, which has demonstrated its benefits for the skin and the body.
- Laurie Paradis (Kubinvest). Laurie Paradis is tackling real estate investment with Kubinvest, a startup which also offers support to those who wish to tackle this subject.
- Mathilde Scheuer (Hollis Laboratory). The Hollis laboratory created by Mathild Scheuer and one of his colleagues intend to develop numerous products dedicated to the health and well-being of women.
These talents identified by She’s Mercedes will be accompanied by experts and mentors who are themselves startup founders and business leaders. We find Isabelle Rabier (Jolimoi), but also Carole Juge-Llewellyn (Joone), Agathe Wautier (The Galion Project) and Cathy Cloisier who is at the origin of the Season restaurants.
Listen : Élodie Abecassis (I MAKE): The place of women in entrepreneurship
