The French startup Mediarithmics, which manages the audiences of major media brands such as TF1, France.tv, etc. recently completed a fundraising of 7 million euros. Business Cool spoke with Gilles Chetelat, CEO of Mediarithmics. The latter enlightened us on his journey and the future objectives of this startup.
Everything you need to know about Mediarithmics
Who are you ?
Gilles Chetelat, I am the CEO of mediarithmics, I have previously launched several startups, one of which worked very well in AdTech, a field close to the expertise of mediarithmics which develops a SaaS solution for the marketing departments of large groups where customer data management is an internal big data issue.
What does Mediarithmics do?
Mediarithmics is a European leader in CDP (customer data platform) which we call nextgenCDP, because it allows in a single platform to manage the audiences of major media brands, retailers or TelCos to detect their next customers, identify them and convert their base prospects into customers.
Mediarithmics fundraising
Why did you raise 7 million euros?
These 7 million euros will allow mediarithmics to become a European champion in its field. Our 4 European offices will allow us to accelerate our Tech leadership with our existing clients (TF1, FNAC-Darty, Havas Converged, Channel4, Autoscout24, Orange, etc.). Retail media is still a very promising opportunity with double-digit growth over the coming years in Europe; the media world is moving closer to the commercial world to accomplish a revolution in Media Commerce.
Why did you choose to bring these investors into your capital?
Mediarithmics has chosen to bring Spring Invest, Bleu Capital, Jaïna, Ventech, Adélie Capital, Seventure, as well as business angels into its capital.
Mediarithmics is a Tech company which will celebrate its 10th anniversary in 2023, the support of private capital has proven essential to build a very sophisticated Tech solution where more than 10 million euros have been invested. Technological investment is a strong barrier to entry into a very cutting-edge and innovative martech/adtech sector.
What will Mediarithmics look like in 5 years?
I wish mediarithmics to establish itself as the European champion in its field. Mediarithmics enables its large enterprise clients to continue to grow in an environment of private data protection that is toughening for the good of all.
