Martin Kretz is the eldest son of the Kretz family, who made a name for themselves in the show L’Agence, luxury real estate in the family, broadcast on TMC and Netflix. The reality TV chronicles the daily life of this family which owns an independent company specializing in luxury real estate in France and internationally. Focus on the journey of their eldest son, a graduate of MBS (Montpellier Business School).
The journey of Martin Kretz, MBS graduate and star of the show, L’Agence
Martin Kretz made himself known on the show, The Agency, luxury real estate for the familybroadcast on Netflix and TMC. He went to high school in the Paris region at Notre Dame de Meudon (92). He then continued his studies with a degree at the Frilley Institution to prepare for competitive examinations for the Grandes Écoles. He managed to join MBS, where he obtained his Master 2 in marketing, sales negotiation, in 2012, the same year as Anne-Sophie Mounier, candidate from Koh Lanta. Following his time at business school, he discovered a taste for everything related to strategy and an excellent sense of contact, which still serves him today in his daily life.
He began his career as an Account Manager at BBDO, a world-renowned advertising agency and the largest agency of Omnicom Group, the second largest communications group in the world. He then lived and worked for a year and a half in Chile, then a year in Mexico, which could explain his perfect mastery of the Spanish language.
Today, Martin Kretz is the father of two children aged 5 and 3 and currently lives in Boulogne-Billancourt, in a building from the 1930s. His wife, Ève, works as an architect and does not hesitate to support her husband, giving him advice regarding the transformation of property. His favorite hobby is theater. Endowed with extraordinary creativity, he does not hesitate to put it at the service of the agency: very often, behind KRETZ’s innovative ideas is Martin.
His motto: “It’s not just about selling surface areas or a number of m2. It’s about helping make a dream come true. »
The Agency, the flagship show of the Kretz family
The TMC channel launched into the real estate market to compete with M6, which nevertheless remains a pioneer in this segment on television with Stéphane Plaza and its broadcasts, House for sale, Search for apartment or house And Apartment hunters.
The agency, luxury real estate for the family, invites the French to follow the adventures of Olivier and Sandrine Kretz, founders of the company Kretz & Partners, located in Boulogne-Billancourt, as well as their four sons. Martin Kretz, turned out to be the star of the first season through his marriage. Viewers remain very fond of this type of strong and private moments.
The Agency, a scripted show? Martin Kretz defends himself
What about the show’s ratings? They were not quite there and remain relatively low: 581,000 viewers on average for the first season. Some have also criticized on Twitter the fact that the episodes of The Agency be “too scripted to be honest. The customer who flirts with the salesman is totally pumped on #sellingsunset (an American reality show on Netflix). It’s stupid because the potential is strong but wasted by these false twists and turns.” underlines a user on Twitter.
Tele-Leisure questioned the veracity of the show’s events to Martin Kretz, who responded: ” It’s an immersion, we practically didn’t redo any scenes. Obviously, when there is a technical problem with a camera during a visit, for example, we redo it. For on-camera interviews, we’re not actors, sometimes we’re not natural and it’s less obvious, that’s for sure. We made do with the goods we had for sale, we didn’t cheat. It was our catalog of goods. Among the properties presented in the show, some have been sold, others are still for sale. »
I doubt the veracity of the show at which point when you are a luxury real estate agency you allow yourself to say “ doesn’t seem friendly”, “she’s the type to ask questions”….or how to get burned in the industry! everything is scripted #TMC #The Agency
— minhoi (@minhoifr) October 1, 2020
The popularity of the Agency and Martin Kretz, a consequence of the boom in real estate shows
In recent years, France has experienced a boom in television shows on real estate. These shows, which often feature real estate agents or real estate professionals, like Martin Kretz, have been a real success with French viewers.
One of the reasons for the success of these shows is the fact that real estate is a subject that interests many French people. Indeed, everyone has connections to real estate, whether as owners, tenants or investors. Additionally, buying a house or apartment is often seen as an important investment for the future, which is why shows about real estate are so popular.
These shows often feature experienced real estate agents who help clients buy, sell or rent properties. They may also include segments on renovating or decorating a house or apartment, which can be very interesting to viewers looking to improve their own property.
In addition to being entertaining, these shows can also be educational. Experienced real estate agents who appear on these shows often share their expertise and knowledge of the real estate market, which can be helpful for people looking to buy or sell property. Additionally, segments on renovation and decorating can provide ideas and practical tips for viewers who want to renovate or redecorate their own house or apartment.
Kretz family: when professional and personal life intertwine
The Agency reveals the incarnation of the absence of boundaries between professional and personal life. The show takes us behind the scenes of their lives on a professional level, but also personal (life as a couple, moments of doubt, marriage, etc.).
That said, the third episode of the first season exposed the marriage of Martin, the eldest son, to his partner Eve. Martin Kretz recounts the day of filming: “OWe were very clear with the production, from the start, telling them that there were also limits. My wedding, not everything was filmed. What is very interesting in fact are especially the stories around this marriage. Even during the preparations and the wedding, our job sometimes takes over. That’s what’s quite funny about the program! See for example that a visit takes place on the wedding day! We are used to mixing professional and personal life“, explains the newlywed to Télé-Loisirs.
The Kretz family still manages to manage business and family life. Despite the fact that there are tensions, they do not hesitate to share their feelings if the desire arises. Martin Kretz explains: “We argue from time to time. It’s healthier, instead of keeping everything to ourselves. Between family members, we do not hesitate to tell each other our four truths. In general, it is quickly forgotten. At our house, we don’t leave anything under the rug. This is our way of operating. »
The future ambitions of the Kretz family
The Kretz family has conquered the Parisian market. Members of the Agency are now preparing to attack new territory. For season 2, L’Agence will conquer the regions of France with, on the program, houses of famous architects in Cap Ferret, luxury chalets in the mountains or even charming castles in Normandy.
On their Instagram account, the family revealed their big ambitions for the coming year: “2022 is approaching, and so is L’Agence Parisienne! That’s right, the highly anticipated season 2 will be released on French channel TMC @tmclachaine on January 13, and on Netflix @netflix shortly after. Let’s start the new year in style and with incredible properties in France. »
The show allowed the agency to make itself known and gain visibility among potential clients. Martin Kretz advances: “The results are positive. The show allowed us to develop. But beyond wanting to share our activity, we had this desire for notoriety. Now, thanks to the show, when customers call us, it’s as if they already know us! They already arrive with confidence. This is the most important thing in our profession. » The year 2021 was also a record year for all high-end real estate agencies.
TV show L’Agence, a boon for the fortune of the Kretz family?
Martin Kretz and the entire Kretz family put the spotlight on the real estate agency created and managed by all the members of the siblings, as well as their parents. Indeed, with the show L’Agence,immobilier en famille, they make sure to gain visibility with potential buyers or sellers.
During the program broadcast on TMC, Martin Kretz and his family highlight their expertise in the purchase and resale of exceptional goods which cost several million euros for some. This expertise revealed every Thursday evening on TMC and on Netflix is coupled with the sympathy that the viewer feels for the Kretzes, a very endearing family.
So, with the new potential clients brought in by the show L’Agence and the 3% commission that members of the Kretz family receive, it is not difficult to imagine that the family fortune has increased significantly. According to several estimates, Martin Kretz and his family are at the head of a fortune estimated between 20 and 25 million euros.
