Léna Situations, whose real name is Léna Mahfouf, born November 19, 1997 in Asnières-sur-Seine, in the Paris suburbs, is a content creator mainly present on YouTube and Instagram. Passionate about the world of fashion, she made herself known by sharing her beauty tips, fashion advice and good addresses. Over time and thanks to her community always there to support her, Léna has become the number 1 influencer in France. Zoom on his journey!
What better time to talk about Léna Situations than in August? Indeed, this month is special for the influencer and for her fans. From the 1st to the 31st, Léna Mahfouf films in the form of a vlog all of her days, her vacations with friends, her moments when she is alone. A return to basics for the woman who started making the August vlogs seven years ago. From the young teenager who dreamed of the red carpets, to the one who receives Eva Longoria on her sofa, there is sometimes only one step.
Léna’s CV
The story of Léna (Mahfouf) Situations and the internet begins in 2012. The young 15-year-old teenager, then in high school in a literary major, decided to open a blog called “Léna Situations” in order to publish some tips and advice on fashion. In 2013, Léna joined social networks such as Twitter and Instagram. It was only in 2015, on the advice of her little brother, that the young woman decided to open her YouTube channel. At the same time, she continued her studies in the field of communication specializing in fashion and luxury. Little by little, his videos start to get more and more views.
The Léna Situations technique
“Make sure that what you love is what you will do all your life, that way you won’t feel like you’re working. » These are the words of her parents that Léna Situations tries to apply to the letter. In reality, the secret to his success is simple: simplicity, honesty, humor and friends. “What is remarkable about her is the way in which she deconstructs the filters, she does not hesitate to show herself in moments of uncertainty with dark circles, glamorous the day before, but stuck with exhaustion under her duvet the the following day. She has the realism of her joy of living,” explained, Loïc Prigent, fashion journalist at Figaro. Léna Situations addresses her community without filter, naturally, advocates feminism and fights that she considers fair. Sometimes even if it means suffering the wrath of the internet…
The price of success for Léna Situations
Succeeding on the internet and social networks is not easy. Léna Situations is well placed to know this. Indeed, the influencer is a regular on Twitter dramas and TTs. At the end of 2021, for example, the young woman was forced to temporarily close her Twitter account. At issue: millions of hate messages criticizing his new haircut.
In reality, Léna Mahfouf is very regularly at the heart of unjustified criticism. Very often the young woman is criticized for her appearance, her outfits, her actions, toxic behavior that she does not hesitate to denounce. If she can’t control what people say about her, she can at least control the impact it has on her. And to face it, Léna advocates a positive attitude.
The exploits of the queen of networks
Youtuber, influencer, author, entrepreneur… Léna Mahfouf has several strings to her bow. And what she does works! As proof, his first book Always more, +=+, released by Laffont in 2020, is a real hit. This book on personal development ranks number 1 in sales in just a few weeks.
Another year, another facet, another success: in 2022, the influencer launches Hôtel Mahfouf, a brand of clothing and lifestyle objects. To start the 6th season of August vlogs, it opens the Mahfouf Hotel in the heart of Paris, a pop-up concept store offering its brand products as well as a “Room Service” café and restaurant. A total success: fans will go so far as to wait several hours each day to be able to enter the hotel.
But these are not his only exploits. At 24, the most famous and followed French fashion influencer walked the red carpet at the iconic Met Gala. Invited by YouTube, the latter became the first French influencer to participate in this Gala. It must be said that the social media star works with the biggest. She collaborates with brands such as Vogue, Balmain, Adidas, Dior. In February 2021, she even had the right to her portrait in the New York Timeswho describes it as “ the self-taught person who succeeds in everything“.
The young woman also has a Barbie in her likeness. On the occasion of International Women’s Day, the Mattel company announced the release of a special collection entitled “Role Models”. The objective is to celebrate 12 world-famous inspiring women.
Furthermore, in just a few years, the young influencer has accumulated distinctions:
- One of the 50 best French influencers in 2020 according to Vanity Fair France.
- She joined the 2021 list of 30 people under 30 to follow for Forbes (30 Under 30).
- She was elected Social Star 2019 and 2020 at the E-People Choice Awards, the reward for the best influencers on the Web.
- She is also the 2020 Personality of the Year for Oh My Magthe French celebrity magazine.
What does Léna Situations’ salary consist of?
Léna Mahfouf’s YouTube salary
Part of the salary generated by Léna Situations comes from her YouTube videos. You should know that, on this platform, content creators are generally paid €1 per thousand views. However, this figure is an average which differs depending on the YouTubers, their aura and their content. So, to calculate how much Léna Situations is paid on YouTube, you must take the CPM into account. This is a metric for how much an advertiser would be willing to pay to show an ad a thousand times.
The CPM changes from one YouTuber to another. It seems difficult to define a precise amount, but the most popular Youtubers can receive a CPM of 20 euros or more. That being said, this varies from 0.4 euros to 1.8 euros on average and is based on four factors: the time of year, the content of the channel, the viewing time on the videos , the location of its audience. These are all elements that allow us to consider the relevance of a video and a YouTuber for advertisers.
If the scale therefore seems a little more complex than it appears, Business Cool has chosen to base itself on a CPM of one euro per thousand views. Here is the monthly salary that Léna Situations could have received thanks to her views on YouTube since the start of the calendar year:
| Month | Salary (estimates) |
| July | €3,440 |
| June | €419 |
| May | €732 |
| April | 1,030€ |
| March | €1,730 |
| FEBRUARY | €2,660 |
| January | €2,380 |
| December | €2,580 |
| November | €3,580 |
| October | €1,190 |
| September | 1,130€ |
| August | 40,300€ |
Source : Youtubers.me
You will have noticed, Léna Situations does not earn her living thanks to YouTube. Apart from the month of August during which the young influencer produces a daily vlog, the rest of the year, she is much less present on the platform.
Product placements
Like all influencers, Léna Situation earns a good part of her money thanks to product placements and advertisements offered to her by companies seeking to promote their brands or gain visibility. Thanks to its community, the bill can quickly add up. Indeed, it is not uncommon for these to easily exceed 10,000 euros per publication, or even more for influencers of such international stature as Léna Situations.
Diversified income for Léna Situations
But, to enrich herself and grow professionally, Léna Situations has been able to diversify her sources of income. Indeed, her book would have earned her several thousand euros, moreover with her pop-up store Hôtel Mahfouf, Léna once again demonstrates her great qualities as an entrepreneur. She is also the originator of a podcast called Sofa six places available on Spotify. In short, Léna Situations is on all fronts and the least we can say is that it pays off a lot.
Fortune: is Léna Situations a millionaire?
It is obviously complicated to estimate with certainty the fortune of Léna Situations. However, the influencer does not hesitate to share some information with her audience on what she earns from her activities. For example, his first Met Gala photo generated $471,000 while the photo taken alongside Kris Jenner earned him $428,000. According to nrj.frLéna Situations would have earned in total, thanks to the Met Gala, nearly 2.3 million dollars. Léna Situations is certainly a multi-millionaire.
