Kikikickz is a French startup launched in 2020. The company specializes in the resale of limited edition sneakers, created by the biggest sportswear brands and often out of stock at so-called “traditional” retailers. Founded by young entrepreneur Kilian Dris, the startup has become one of the market leaders in just a few years.
Kikikickz tends to make pairs of shoes that are difficult to access accessible. However, to get them one thing is certain, you will have to put your hand in your wallet. Based in Paris, the brand has experienced a meteoric rise. But what is the secret of such success?
Kikikickz, the popular site
Before becoming the site known by all sneaker lovers, Kikikickz was originally a private sneaker club which allowed its private customers to benefit from the possibility of obtaining attractive prices on a pair of sneakers. After keeping their offer closed for four months, the startup decided to open their service to the general public. This is how the ascent begins.
Sell and buy on Kikikickz
Today, almost everyone knows the Kikikickz site for its wide choice of models and sizes available on all the most fashionable sneakers. But did you know that it is also possible to sell pairs? And yes, the site is one of the number 1 in the world of Resell. You are probably wondering what the resell ? It’s simple, resell is defined as the phenomenon describing the resale of collectible sneakers from very limited stocks.
If you want to sell a pair of shoes on their site, nothing could be simpler, contact them directly on their Facebook page to negotiate a transaction. Once the deal is concluded, all you have to do is send your pair. Once the pair has been authenticated by the brand’s experts, you will receive the money directly into your account.
Marketing tips that made kikikickz successful
How did this startup manage to establish itself in an ultra-competitive environment in just three years? Their secret, marketing tips and collaborations with influencers. Indeed, it is not uncommon to see them promoting the site via social networks. If this technique has greatly contributed to the growth of the startup, its marketing techniques have certainly allowed Kikikickz to become one of the leaders in its sector. In fact, it was several little tips put together that made this possible. Here they are:
Drop-down list
As soon as a potential customer visits the Kikikickz site, they can see at the top of the site a drop-down list highlighting the main qualities of the brand. Thus, each visitor to the site knows directly that the startup offers payments in 4 installments, free returns, 100% authenticated pairs, limited editions. Enough to give confidence to a potential buyer.
The pictures
Photographs of sneakers are extremely important to convince customers to checkout. And in this area, Kikikickz is very strong. Indeed, all their images are qualitative, colorful and make you want to consume.
To encourage buyers to consume, nothing is more effective than customer reviews! And the French startup understood that well. So at the bottom of the page when you click on a pair, the site highlights reviews mostly rated 5 stars in order to reassure future customers.
Fast delivery
The strong point of this startup is also its delivery times. As proof, the site offers a category called “48-hour delivery”. This category brings together all pairs of sneakers available within 48 hours. A significant advantage, perfect for convincing compulsive buyers and satisfying their desire to spend. An asset highlighted at the top of this category with the famous phrase: “A selection of sneakers already certified and packaged ready to be sent to your home! »
Support and proximity
Proximity is at the heart of the site. In fact, throughout your user experience, you can chat with the Kikikickz staff at any time. An instant response tab is also available to answer the questions most often asked by users.
Credibility
Finally, credibility is essential in this environment. And once again the startup has understood this well. Thus, at the bottom of the site’s home page, we can find the logo of Vogue, Challenges, Europe1 and even BSmart. The objective is to create a transfer of influence. Thanks to its logos, the site appropriates the credibility of these recognized brands which have spoken about Kikikickz at a given time.
The story of the founders of Kikikickz: Kilian Dris & Adrien Gery
Kilian Dris is the founder of this startup and to understand the history of Kikikickz we have to go back 10 years. In 2013, the teenager was passionate about sneakers, far from the passions of his classmates at the time. A few years later, the young entrepreneur made himself known with the emergence of the Suprême camp outs. One thing led to another, Killian Dris managed to bring together a real community of enthusiasts. Subsequently, the young man received calls from all over the world to find the latest model of fashionable sneakers.
This is how, with four of his friends, he launched his first Kikikickz showroom in the dining room of a Parisian apartment. Since then, the brand has only gained notoriety both in the sneaker world and on social networks.
The other founder, Adrien Gery, has always been passionate about sneakers. He even started with a showroom in his bedroom. Now CEO of the startup which has just been placed in liquidation, he was part of the 2023 selection of 30 Under 30, that is to say the 30 most promising personalities under 30 years old.
Kikikickz always on own funds
Launched with its own funds, the Parisian startup has not yet attracted any investors to its capital. “We are growing quickly, the context is very favorable to our development. And the projects that we are developing for tomorrow will radically enrich the customer’s purchasing experience. We are ready to become the leaders of the European market. » Explained Baptiste Saltiel, one of Kilian Dris’ associates in the columns of FashionNetwork.
The fall of Kikikickz placed in compulsory liquidation
For several days, Kikikickz has been the talk of social networks. Unfortunately, it’s not for the better! In fact, several people complain of not having received their sneakers and of having requested a refund which never arrived. More recently, Internet users shared screenshots of an email received by Kikikickz which mentions a non-payment and placement under legal protection.
The user hourglass69 on TikTok published all his exchanges with the startup which made him wait for almost a month before finally admitting that the buyer would not get his money back, even though customer service had assured that they had sent the refund several days ago. In the email exchange, Kikikickz explains that the main shareholder was in default and that the latter requested protection from the Paris Commercial Court. It indicates that the court ruled on a judicial liquidation on November 14.
