As part of the launch of its French employer brand, Kellogg highlighted the main asset of its employer attractiveness: its flexibility. The deployment of the employer brand allowed the company to explain its values and discuss its recruitment policy towards Grandes Écoles students.
Corn Flakes: The Beginning of the Kellogg Company History
Kellogg Company was founded in 1906, twelve years after the invention of Corn Flakes by physician John Harvey Kellogg. The company today employs more than 33,000 people around the world and achieved sales of $16 billion in 2019. It prides itself on being the first in the cereal market and distributes nearly 1 600 products worldwide. Kellogg Company is also the second largest producer of cookies, crackers and savory snacks.
Today, the company owns many well-known brands such as Special K, Miel Pops, Smacks, Coco Pops and Frosties. In addition to the cereal brands that have rocked the childhood of more than one of us, in 2012 the group bought Pringles which then belonged to Procter & Gambles. To do this, the company had to pay the sum of 2.7 billion dollars.
Kellogg France: a company looking for new talents
Boosted by sympathy among many consumers, Kellogg France wishes to capitalize on this by positioning itself as an attractive employer. To do this, the company recently deployed its employer brand. This is accompanied by the slogan: “Let us have the same ambition for the world”.
In France, the group is looking for talent in two job categories: support functions and commercial functions.
The group has been present in France since 1968 and achieves 345 million euros in turnover in the territory.
Kellogg France focuses on flexibility at work
The official deployment of Kellogg France’s employer brand was an opportunity for the company to highlight its strengths as a recruiter.
Kellogg France has implemented flexible working hours during the summer and supports teleworking (outside of periods of confinement). Last year, 96% of employees used teleworking.
“Today, candidates are constantly monitoring company news.
Defining our employer brand seemed obvious to us both to remain in the minds of candidates who wish to join the company but also to develop a notion of pride of belonging which emerges among employees already in position”
assures Rachida Saraka, Kellogg France HR Director.
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