In the world of entrepreneurship and startups, the pitch deck is essential. Indeed, you have to know how to present your product and your project quickly, efficiently and above all convincingly! Business Cool helps you create a pitch deck that will convince investors and reveals its pitch generator!
The pitch deck, this tool which will be used to present your company to clients or business angels, is an essential element of any good self-respecting entrepreneur! Thanks to these slides, you will be able to discuss your ideas, your product, your market and the solutions you want to provide to your potential customers. This presentation of your project and your environment has become essential to convince a potential investor.
Everything you need to know about pitching and pitch deck
The pitch deck is a presentation of several slides produced by a startup and which is mainly aimed at investors with the objective of obtaining funds and financial support. The perfect pitch deck model must present both your company, your market and the opportunities that present themselves there, but also the products and services that you offer. Finally, you must also discuss your growth strategy, your financial projections and what you have already accomplished.
For its part, the pitch is a key element of the pitch deck. This is also its introduction. It should be used to present your project, your product and your startup in a few minutes. It is considered that it should last less than 10 minutes and ideally it should last between one and three minutes. Here again, the objective is to be short, effective and very impactful to ensure that it arouses the interest of potential investors. The pitch can also be carried out at trade shows, to prospects or potential customers.
What is the objective of the pitch?
Convince. This is the objective of the pitch. This is why it is important to work well as a team and to adapt to your interlocutor. It allows you to take stock of the progress of a project and provide more information on the startup and the services or benefits of the product that a startup offers.
The pitch must absolutely be tailored to the person you are speaking to. If you have to be at a trade show and present a product, you must then adopt a convincing, but relaxed and informal, tone to convince your potential future customers. You must therefore review all the strengths of your product and how it can meet the expectations and needs of your future customers. You should not hesitate to present the problem that it can potentially solve.
On the other hand, if your pitch is aimed at investors, the tone will be more formal. You will emphasize less on the advantages of your product, even if you have to talk about them, and more on your project as such, its viability, its market. The objective is really to make an investor want to put money into your project. Be careful, however, to always be concise, precise and clear. You must not forget to give figures and present a plan of everything you are going to discuss during your pitch deck. During your pitch, you can also come back to your business model, even if this will be discussed more during the pitch deck.
In what context is pitch used?
Pitch is used in several different situations. The most frequent use case is that of fundraising. When a startup seeks to raise money from investors, the latter will seek to obtain information on a product, a project, a company. The pitch must then answer their questions, give the story of your startup, but also help to understand why they absolutely must put money into your project.
The pitch can be used to approach prospects and customers. We then rather talk about a commercial pitch. It can take the form of a video distributed widely on social networks or by email, but also be carried out orally, at trade fairs, during meetings. You must therefore not hesitate to mention all the advantages of a product or service in order to seduce the audience you have in front of you.
In other cases, the pitch can be used to convince a bank to make a loan. Here, you will need to further develop your argument on competition, the market, your business model and its viability. Do not hesitate to add numerical data and overviews of your website or the platform on which you wish to market your product or offer your service.
Our advice for a successful pitch
You understand, the pitch is an important element of your pitch deck. It’s the introduction, the moment that will capture your audience and even the one that will be remembered the most of your entire presentation. It’s a hook that should convince investors and customers. You must therefore take care of your pitch and know how to present it well. Here are some tips to successfully meet this challenge!
Offer a concise pitch
The first element to pay attention to when you are going to pitch your project to investors or other companies is to be concise. You will have understood this and we have said it several times, but there is no need to drown your interlocutors in countless useless details. In fact, it will make them feel like they are wasting their time. Going straight to the point and offering a concise pitch will, on the contrary, delight investors who will see that you master your subject. In addition, it helps highlight the key elements of your presentation.
Prepare your pitch and your pitch deck well
Your pitch must be impeccable and clearly mention the important elements that will delight investors: competitors, market, business model, etc. You must also demonstrate that you have a good command of your subject, in order to gain the trust of your interlocutors who will potentially put new ideas into practice. money on your project.
Stay authentic
If the pitch is intended to sell your project or product, authenticity must be key in your speech. In general, an entrepreneur is passionate about his idea and his startup. He lives. And this flame must be felt in your pitch. It will already allow you to gain the support of your interlocutor, but also to reassure you. If this type of speech fascinates and captivates the crowds, it reassures investors. A passionate entrepreneur will inevitably want to see his project through to the end.
Create a bond with your interlocutor
Finally, the last tip for creating your pitch well is to connect with your interlocutor. Indeed, by giving them the impression that you understand their problem, a potential customer will recognize themselves more in your product or service. For investors, it is advisable to establish a link with them, to show them that they must invest in your project at all costs, that it is the one they need in their portfolio or that of their fund.
Our pitch generator for entrepreneurs and startups
At Business Cool, we know how complex creating an introductory pitch is. That’s why we created our own pitch generator for entrepreneurs and startups. You must of course take ownership and not hesitate to complete the pitch delivered by the artificial intelligence tool, but it serves as a basis for you to be able to talk about your project with investors, prospects, customers, subscribers on the social networks…
How does our pitch generator work? It’s quite simple! Simply create an account or log in to Brancher.ai. It’s easy and free! Then you have to enter:
- the name of your product: you must only specify here the commercial name of your project, application or service
- the strengths of your product: what are its specific features? How does it stand out from the competition?
- a description of your project: a few words are enough to make the AI understand what your project is about
- your recipient: is it an investor, an Instagram subscriber?
- the tone of your message: here, one adjective alone is enough to describe whether you prefer to make a rather fun or more serious pitch.
To connect to our pitch generator, go to our pitch generator!
Some examples of successful pitches
Example of an ideal pitch deck for an investor
The pitch deck is primarily aimed at an investor, here is the plan for a perfect pitch deck to convince a business angel to invest in your project:
- Introductory pitch: presentation of yourself, your team, your project.
- Problem: What problem are you trying to solve with your project?
- Solution: what solution do you offer to this problem encountered by thousands (millions) of French people?
- Market: what market do you want to target with this product?
- Competition: you need to include an analysis of your competitors, your ecosystem, but also explain how you stand out
- Business model
- Team: why is your team the most efficient in deploying this project?
- Development plan: your development objectives and the main stages and deadlines, in the short, medium and long term.
- Investment: here, you will indicate the amounts you wish to raise and how you will find the money necessary to deploy your project.
- Conclusion
Perfect pitch model to convince an investor
Here, we offer you the model of a perfect pitch to convince an investor to put money into your project. We started with the example of a smartphone that stands out for its advantageous price and the life of its battery:
» I present to you a brand new smartphone that will revolutionize the market. We are convinced that [NOM DU PRODUIT] will offer a unique user experience by offering a battery that stands out for its long life, without sacrificing the functionality or quality of a high-end smartphone. Our development team has worked tirelessly to optimize battery performance while maintaining a reasonable cost for buyers.
In terms of market, we are targeting consumers who are looking for an affordable smartphone, but do not want to sacrifice performance. We are confident that our product will be enthusiastically received by consumers who are tired of expensive smartphones whose battery lasts only a day or less!
Our team is made up of experts in product development, marketing and sales. We are ready to invest in promoting our product and making it known to the general public.
We are seeking an investment of $500,000 to fund the mass production and promotion of our revolutionary smartphone. We believe our product is a unique investment opportunity that offers strong ROI potential. »
