It is sometimes a little complicated to handle LinkedInbut used well, it will very quickly become an essential tool for your future job and career searches. For this, nothing beats a few tips, which I will be happy to show you!
How to cleverly search for profiles on LinkedIn?
Already, knowing how to use the standard searchwhich is the one at the top of the interface.
This method of research, even if it seems more efficient and refined at first glance, is not really targeted.
For example, if we are looking to contact IT Directors, the search for IT Director brings up more than 14,000 responses, as long as the terms Director and IT appear, even if not successively.
Example here: the two terms are spaced by the words “project”
In this second example, the word Director is in the function, but it is in no way an IT director, it is an Insurance Director! But since the word “computer science” appears in his job title, the site linked the two.
In fact 75% of the responses will be like in the first two previous examples, off target because the two words are not successive: there are really only a quarter of the profiles containing the exact expression “IT Director” where the two words appear successively. And 5% of them (165) will be assistants to IT Directors, so not necessarily what we are looking for as a priority.
However, it is possible to improve the quality of responses by using Booleans.
What are Booleans? (and Mercé Scilab)
Boolean operators allow you to combine or exclude keywords in different searches. Because as we have just said, the standard search searches for keywords in all the fields of all profiles, which can waste a lot of time! For those who have not done S, a Boolean combines terms using the words “AND”, “OR”.
Linkedin has a few Boolean operators, and here are the most interesting:
AND : allows you to select the profiles which have either of the terms entered. Useful if you want to look for a manager AND sales representative.
GOLD : allows you to select profiles that have one or other of the terms entered, such as when you want to search for a manager OR salesperson
NOT : allows you to select profiles that have one of the terms entered but not the other, such as a salesperson who is not a representative.
( ) = parentheses allow you to perform a complex search. For example: Director AND (Marketing OR Sales), will display Marketing Directors and Sales Directors.
“ » : the quotation marks allow you to limit the answers to the exact terms, in the exact order written. In this way, the search corresponding to “IT Director” only returns answers containing the exact expression.
lastname : Last Name (you enter any last name after the colon, and the engine selects the profiles whose last name is the one mentioned)
company : Company (you enter any company name after the colon, and the engine selects profiles whose current company is the one mentioned)
school : “University XX” (you enter any school name after the colon and the engine selects the profiles who attended the mentioned school)
Attention! There is an order of priority to follow when writing your Boolean searches: this means that AND takes precedence over OR, NOT takes precedence over AND, etc. here is the order of priority:
- Quotation marks
- Parentheses
- NOT
- AND
- GOLD
To give you an example of the use of Booleans, quotes are the simplest. Indeed, “Marketing Director” will select the profiles containing exactly the terms specified between the quotation marks. Thinking we were looking for Marketing Director positions but ignoring the quotes, we thought we had found 59,399 at the start of this article. Searching with the quotes shows that there are actually only 17,079! It doesn’t matter which version of the LinkedIn search engine you use. This considerably reduces the number of results, and the search is obviously much more refined!
Also, don’t forget to take advantage of your Dsaved searches. LinkedIn allows you to save up to 10 job searches and 3 people searches. After carrying out a search, you can click on “Save search” at the top of the page and repeat this search later, with ease. You can also schedule certain weekly or monthly email reminders as soon as new jobs match your criteria.
How to make your profile attractive and somewhat stylish?
If you want to be the Christina Cordula of LinkedIn, I’ll give you all the tools to succeed.
Know that you can already change and personalize your profile URL thanks to this recipe:
1. Click on the icon YOU at the top of your LinkedIn home page.
2. Click on View profile.
3. From your profile page, click on Edit your public profile in the right module.
4. The message “Update your public profile preferences” appears if you do not have a public profile.
5. Under section Change your public profile URL on the right, click on the icon
To modify next to the public profile URL.
6. This is an address that will look like www.linkedin.com/in/yourname.
7. Enter the last part of your new custom URL in the text box.
8. Click on Saveand bam, that’s it.
You can also add a photo to the background of your Linkedin profile: click on “Profile > Edit profile” in the navigation menu at the top of the page, then click “Add a photo as background” (or “Change background”)always at the top of the page. Obviously, it is better that the photo is consistent with your future professional project and that it remains sober. No photos of Paul Pogba or Benjamin Pavard basically.
Last thing, it is often very useful to receive recommendations from other profiles on LinkedIn (without overdoing it)! As a student, you will undoubtedly have a lot of recommendations from your friendsbut the best is still that of your teachers, the people with whom you have collaborated as part of a study project or even the companies which have collaborated with you.
PS: Use a good profile photo. After studying the situation, the American teleshopping show HSN Beauty found that only 19% of recruiters only looked at the photo of LinkedIn profiles. So choose a photo that highlights you, that is to say not the one taken at 4 a.m. after leaving an OB.
How to find an internship using LinkedIn?
LinkedIn is not just a “CV library”: its basic use can mislead you at first since you fill out a profile like a CV, and yet, it is more than that. It allows you to talk to other students, recruiters, HR managers, which can be a plus for finding an internship!
Obviously, the easiest way to find a job on LinkedIn is to go to the tab “Jobs” (LinkedIn Jobs) and apply for interesting offers. But it is also interesting to contact employees of the companies you are targeting. Indeed, there is a simple process called co-optation. In many companies, if we recommend the candidate who gets the job, they receive a bonus of several hundred or thousand euros. For them, a great vacation, a few iPhone Xs; for you, a position.
In short, don’t hesitate to follow the news from your network, to keep an eye on people who come and go. When you see someone leaving a company that interests you, now is the time to contact their human resources department and find out.
Here we give you advice for finding an internship at the end of your first year
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