Adele is one of the highest paid personalities on the international music scene. She is at the head of a colossal fortune which has allowed her to find a place in the top 20 of the richest music personalities in England. But how much wealth does the singer of the iconic hits “Skyfall” or “Someone Like You” amount to?
Adele began her professional career in music at the age of 18. Today, aged 33, she can rejoice in the journey she has taken. His career is absolutely inspiring. After only ten years of activity, the artist has established herself as the one who has sold the most records in the United Kingdom in the 21st century. She has sold more than 120 million records worldwide. Additionally, she is the winner of 15 Grammy Awards.
Her personal life has served as inspiration for her to write many songs, but she still remains very discreet about her private life. She was in a relationship with American entrepreneur Simon Konecki for seven years. This union ended in 2021 after a marriage that lasted three years. They had a son named Angelo, together.
A tumultuous end to the year for Adele
Adele is one of the singers who has made the most headlines at the end of 2021 and for good reason! She released her fourth album titled “30” after six years of silence. His label, Columbia (Sony), pulled out all the stops and invested heavily to promote the album. He has in fact put on the table a budget of 50 million dollars in marketing campaign.
Before the official release of the album, “30”, out of nowhere, was screened in cities around the world. The singer also made two front pages of “Vogue” magazine and released, in mid-October, a first song “Easy On Me”, taken from this album. This teasing worked well, given that the star is a hit on streaming platforms. She has such an aura that she managed to force Spotify to remove the random playback that was in place on all albums. Now the option is no longer enabled by default.
“Given the expectation created by years of absence, she was able to recreate an intimacy with her audience with, for example, the broadcast of a song on Twitter, staging it at her home, which reached more than 3 million of views. She relies heavily on her fan base,” explains Eric Delattre, lecturer in Lille and author of the work “Musical Marketing”, to the newspaper Les Echos.
Release of “30”: For big events, big means!
The pop star spoke during an interview with Oprah Winfrey, followed by a mini-concert. The show was followed by 10 million American viewers, an excellent way to promote his latest album, inspired by his divorce. “Stage appearances are an integral part of the marketing strategy, after a long period of absence. Adele completely controls her promotion, which is very premium and in line with her new image », Explains Alice Enders, of Enders Analysis. Adele still refuses to tour because of Covid-19, but does not abandon the stage. As such, she will give another concert in London and be broadcast on ITV.
The Sony group does not do things by halves, it has in fact reserved several months in advance the printing of 500,000 vinyls in order to anticipate the shortage of raw materials. This had repercussions on the releases of other artists who had to reduce their quantities or delay releases.
“Vinyl is in line with its audience which is not very young”, observes an expert. “That said, 500,000 vinyls is not that important, given the fame of the artist, adds Alice Enders. The important thing above all will be CD sales. Streaming will also be used above all to make people buy CDs that are more profitable for the artist: fans will buy them and it should be a must-have for Christmas gifts. While Adele doesn’t tour extensively like other stars, the entire economy relies on sales. »
How much is Adele’s net worth?
Adele’s career began in 2008 and experienced a surprising rise in 2011, thanks to the release of “21.” Thanks to her various tours and her album sales, Adele would have earned the sum of 215.7 million euros, according to estimates from the Sunday Times. Her fortune also consists of the copyrights of her songs, all of which she co-wrote.
Once her album “25” was released, the star embarked on a 121-date world tour. His tour in 2016-2017 was seen by 2.9 million spectators and generated 168 million euros in turnover. In 2016, the singer’s career took a new turn, as she signed a contract worth 106.7 million euros with Sony Music.
This contract is considered to be the largest contract in history for a British artist, according to an industry expert interviewed by The Guardian. She will release her albums under the Columbia Records label, alongside renowned artists such as Beyoncé, Céline Dion and Daft Punk.
As of 2021, Adele’s personal wealth is estimated at 154 million euros according to figures communicated by the Sunday Times.
Adele: a fortune in free fall after her divorce?
Adele and her ex-husband Simon Konecki finalized their divorce in 2021. The former couple will have to sign an agreement stipulating that they will have to use mediators in order to manage the financial part of the divorce. Adele, whose fortune is estimated at around 154 million euros, will have to give up a large part of her wealth.
The couple did not sign a prenuptial agreement before their marriage. Result: the artist would have lost around 23 million euros‘after the Sunday Times, after her divorce from Simon Konecki, finalized in 2021. She fell from 4th to 27th place of the richest musicians in the United Kingdom.
When it comes to custody of their 8-year-old child, the couple agreed that they would like to have shared custody. “They both agreed to raise their child in love”had already confirmed a representative of the singer to U.S. Weekly shortly after their separation.
