The French startup DinMo, which offers solutions to businesses via an audience management and activation platform for marketing teams, recently completed a fundraising of 1.6 million euros. Business Cool spoke with Oussama Ghanmi, CEO of DinMo, to learn more about the startup’s projects.
Everything you need to know about DinMo
Who are you ?
I am Oussama Ghanmi, 32 years old, central engineer with 8 years of experience in the data field. I have held several positions over the last 8 years: consultant in digital and data strategy at eleven strategy, Chief Data Officer at Ornikar, Data Director at M13H and CEO of DinMo since last June.
During all these years, I have been confronted with the problem of using data to respond to business challenges. The arrival of cloud technologies has made it possible to democratize access to data storage solutions commonly called “datawarehouse”.
I noticed during my years of consulting that these technologies are not enough to meet the challenge of using data by business users. Indeed, the latter always need to go through technical teams to carry out their data use cases: creation of customer audiences and their sharing with external platforms in particular. This is exactly what led me to build DinMo to enable non-technical users to quickly access their first-party data, creating relevant audiences and sharing it with their activation platforms without code.
What does DinMo do?
DinMo is a customer audience management and activation platform for marketing teams. We offer our customers a solution that is easy to implement, accessible to all and compliant with personal data protection laws. With DinMo our clients can create rich audiences based on their data without code online And offline, and then automate their export into all their activation platforms (CRM, adtech, emailing etc.) without code.
DonMi’s fundraising
Why did you raise 1.6 million euros?
This fundraising will allow us to accelerate our product development, recruit the core team and acquire new customers in Europe.
Why did you choose to bring these investors into your capital?
DinMo has chosen to bring Seedcamp, Motier Ventures, Kima Ventures, Financière Saint James as well as business angels into its capital. Seedcamp was the fund with which I had the most fit human. They are used to supporting young companies very early on. They notably accompanied Sorare from their seed.
Kima, Motier and FSJ are French funds well connected to the startup ecosystem which can help me a lot with business development in France initially. As this is my first entrepreneurial experience, I have also surrounded myself with several business angels who are former entrepreneurs.
What will DinMo look like in 5 years?
Our vision is simple: democratize access and use of data for non-technical users so that they can improve the performance of their business. In 5 years, we hope to become the market leader in CDP (Customer Data Platform) by covering all the needs of non-technical teams (today we are focused only on the marketing persona).
