How to create and establish a cosmetic product brand? In this new issue of So Biz, Justine Hutteau, co-founder of Respire, looks back on the story behind the creation of her brand, the challenges she faced as a young entrepreneur and discusses the destiny of Respire in France and internationally.
At the origin of Respire is Justine Hutteau, co-founder of the brand who questioned the products she used for her body. A great sportswoman, she realized, in her early twenties, that she had a non-cancerous tumor in her breast. Although benign, this tumor pushed the entrepreneur to look into the cosmetics that were part of her daily life.
The crazy growth of Respire
Succeeding in establishing a cosmetic brand like Respire, in the middle of a world where giants like Unilever or L’Oréal are fighting, is not an easy thing! With her green brand, 100% made in France, Justine Hutteau offered a healthier alternative to consumers.
Before being a commercial success, Respire is a social success. With her omnipresence on social networks, Justine Hutteau has succeeded in establishing herself, establishing her brand and uniting a community around Respire. It must be said that the entrepreneur has been looking at social networks for a long time, since she even completed her thesis on the subject! In this issue of So Biz, she returns to her studies, but also to the support of this community in the development of Respire.
Today, Respire is not just a community engaged on Instagram, it is a wide range of products offered in France, but also internationally, an internationalization that was not planned on the sheet. road to business, as Justine Hutteau explains. She also takes advantage of this interview to review all the new products that await consumers and reveal some new products in preview.
